Gender Reveals are extremely backwards and they perpetuate gender roles and heteronormativity. First of all, they are not actually "gender" Reveals, but really they are just Birth Sex Reveals, because that's all you really know. Gender is not binary and should not be identified by the parents of a child before the child even has a brain. We need to be more open, and progressive in not caring about the birth sex of children and just start being lucky to be having a child. Some people aren't able to birth, adopt or foster children. Let children be free, explore, express, and identify gender themselves. PINK and BLUE are literally just colors. It's not a big deal. You should be treating your kids the same regardless of their birth sex (except for some medically related things). Gender is just a social/cultural construct.